105F is a Chicago-based boutique wellness studio offering heated yoga and fitness classes. The existing app made it difficult for members to browse classes, manage bookings, and view upcoming schedules efficiently. This redesign focused on creating a more intuitive experience by improving information hierarchy, simplifying key workflows, and aligning the digital experience more closely with the studio’s brand.
Roles
UX/UI Design, User Research, Wireframing, Prototyping
Tools
Figma
The visual direction was heavily inspired by the 105F website, which presents a much warmer and more refined brand experience than the existing app. Research into the studio’s current digital ecosystem revealed a disconnect between the website and mobile experience, leading to an interface that better reflects the brand while maintaining familiarity for existing users.
A key challenge was balancing native iOS patterns with a custom visual identity. The redesign needed to feel intuitive and familiar to iPhone users while still creating a distinct experience that reflected the 105F brand rather than feeling like a standard system application.
With more time, I would conduct user interviews and usability testing with current 105F members to validate assumptions and identify additional pain points. I would also explore deeper personalization features, such as class recommendations based on attendance history and booking behavior.